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Advertising is an effective marketing tool used to promote or sell a product or service. It involves directly communicating a persuasive message about your business, product or service to inform or influence the buying behaviour of your audience.

You will need to identify your target market and focus on connecting with those customers. You can then tailor your message to those who have a need for your product or service. What is the purpose of advertising?

The purpose of advertising is to market and promote a product or service to:

create awareness

communicate information

educate your audience

enhance sales

create demand.



Benefits of advertising

Advertising plays an important role, not only for the business but also for the customer. Businesses create awareness of their product or service through advertising, and the customer buys the product or service after they become aware of it in the market.

A successful advertising campaign can generate several key benefits for your business, including:

an increase in sales

enhanced brand recognition

increase in customer reach

repeat sales

gaining a competitive advantage.