Advertising is an effective marketing tool used to promote or sell a product or service. It involves directly communicating a persuasive message about your business, product or service to inform or influence the buying behaviour of your audience.
You will need to identify your target market and focus on connecting with those customers. You can then tailor your message to those who have a need for your product or service.
What is the purpose of advertising?
The purpose of advertising
is to market and promote a product or service to:
educate your audience
Benefits of advertising
Advertising plays an important role, not only for the business but also for the customer. Businesses create awareness of their product or service through advertising, and the customer buys the product or service after they become aware of it in the market.
A successful advertising campaign can generate several key benefits for your business, including:
an increase in sales
enhanced brand recognition
increase in customer reach
gaining a competitive advantage.